Be Logical - Content Consultation

There are countless decisions that need to be made before development can take place. Many clients are often unaware of the amount of detail that goes into planning a website. Let Be Circle help you create the best plan for your needs through our "Information Architecture" consultation services.

What is Information Architecture?

The Information Architecture Institute broadly defines "information architecture" as:

  • The structural design of shared information environments.
  • The art and science of organizing and labeling websites, intranets, online communities and software to support usability and findability.
  • An emerging community of practice focused on bringing principles of design and architecture to the digital landscape.

For a deeper understanding of Information Architecture, please read our full article on the subject.

During Information Architecture consultation, the following objectives are addressed:

1. Menu Rationalization

  • Naming navigation menu items to clearly and properly reflect the content within that section of the website. This process not only ensures "findability" but also helps to promote a specific image to users.
  • Sorting your content into the proper tiers beneath these primary navigation menu items.
  • Deciding which content needs to be "visible" to clients vs "accessible" by clients.
  • Recording this and all content information onto a "content matrix", or website blueprint, that will be used throughout the entire development process at different stages.

2. Archiving Strategies

  • Identifying sections of your website that have content updated on a regular basis.
  • Planning content types (see next section) to accommodate for easy editing and logical display of current and past selections of published content.
  • Creating a guideline for when content is prominently displayed (visible), and when it should be archived in case a user wishes to view a past publication (accessible).

3. Content Types

  • Identifying sections of the website that will require a custom content type to ensure uniformity of format when displaying similar types of content.
  • Deciding on fields and categories for a content type. This allows for contributors with little to no html knowledge to enter content easily by simply filling in a field on the screen. The content type automatically formats the information and publishes it exaclty where and how it needs to be.

4. Defining User and Contributor Roles

  • Deciding on the specific permissions each user and contributor will have when they access your website.
  • Customizing contributor roles to limit the amount of files they have access to.
  • Deciding whether or not your webmaster will be acting as a moderator for all content being published on the site, or establishing a plan that outlines the protocol for publishing content.

5. Web Style Guide

  • Creating a set of guidelines for all contributors to follow that clearly defines how content is to be formatted before being uploaded to the site.
  • Establishing rules about posting images, selecting fonts, use of colour, uniformity of information (how to write dates and numbers, contractions and abbreviations, links, headings) and language standards (slang, style of language/writing). This can be used as a standard across the company for all contributors. It often saves clients a lot of time and frustration when trying to explain how content should look on the new website.

6. Content Migration

  • Helping to draft a schedule for content migration from the old website to the new website if the client decides to handle migration internally.
  • Deciding which content should be priority and which could be considered for post launch of the website if needed.
  • Arranging for Be Circle to migrate your content for you.