A common annoyance found on websites is a published article that goes on forever. I don't mean a rambling account of facts but rather a bottomless pit of content (useful or otherwise), gathered on a single page, seemingly without end.
Having to scroll 10 or 11 times down a page to sort through information does not seem to deter people who are involved in the field of web development. I think years of staring at endless streams of code makes them feel at home in these situations. The average audience, however, finds such an abundance of information - presented in a chunk on one screen - daunting. The reader, forced to scroll through paragraph after paragraph until it all blurs together, is no longer absorbing the information at all. They are hypnotically watching the text go by.