A new wordmark for Drupal

Just the other day I wrote about the rebranding of Drupal. In that post I had guessed that there is a good chance that Drupal would be getting a new 'logo'. It turns out it will be a new 'wordmark'.

early sketch of new drupal wordmark
Over at markboultondesign.com, Mark has posted some sketches and thoughts on the process he's taking to come up with the new wordmark.

The post has only been up for a few hours, but there are already over a dozen comments. Everyone is going to have an opinion about the design, but Mark points out that ultimately the wordmark will have to be viewed in the context of the overall redesign of drupal.org. Perhaps people should reserve judgment until the entire rebranding is complete.

Bah - but even I can't resist commenting. I can’t help but feeling the sketch looks “dated”. That’s simply my initial gut reaction to the digital sketch - and I’m not sure why my gut is telling me that... but that's the first word that came to my mind.

What do you all think? From what I understand the redesign team is always soliciting feedback. Why not get involved and take a look at what's going on at http://groups.drupal.org/drupal-org-redesign-analysis


September 15th 2008 2AM
By: andre
File Under:



+1 for dated.

+1 for dated.

"Perhaps people should

"Perhaps people should reserve judgment until the entire rebranding is complete."

No, people should not wait, but share their thoughts, just as you do here.

Work in progress

I agree. In the spirit of Mark and Leisa's daily updates and call for feedback, I think the wordmark and branding will be altered based upon community feedback. I think it's a bold process for which I applaud them.

It's far from finished, I think

In his post, Mark says this about the sketch: "[It's] a rough outline, just to make sure I’ve got down the essential attributes. It’s kind of like a painter adding those initial bold blocks of colour." and "It’s just one idea that needs work."

I expect the final product will look significantly better, and perhaps entirely different.

There's two things people shouldn't see being made: Sausages and Logotypes.